Free tools
Free SEO Tools
Quick checks for backlinks, traffic, domains and search results. No account needed.
Backlink Checker
Domain rank, referring domains, and the top backlinks pointing at any site.
Try the toolCompetitor Keyword Finder
Find a competitor's top organic keywords, search volumes, positions, and ranking pages.
Try the toolKeyword Generator
Turn a topic into keyword ideas with search volume and difficulty estimates.
Try the toolWebsite Traffic Checker
Estimated organic traffic, keyword count, top keywords, and top pages for any domain.
Try the toolCompetitor Analysis
A competitor's top keywords and pages, and the keywords they rank for that you don't.
Try the toolSpam Score Checker
A domain's backlink spam score and the spammiest links pointing at it.
Try the toolDomain Age Checker
Find when a domain was registered, when it expires, and which registrar it uses.
Try the toolSERP Simulator
Preview your title and description in desktop and mobile search results.
Try the toolWhy these are free
A quick first look, no account needed. For deeper research, SEO Scaler starts you with free credits.